Insights

Impact

Metrics

Years of experience

Average ROI

Client Satisfaction

Inspired

by

PASSIOn

Based in London, UK.
Over the last 6 years, I've been refining my professional skills in design, strategy, and management roles, specialising in creating advertisements, emails, website UX, social media content, and design for brands.

Get in Touch

I'm Joshua Lee.

Fuelled by passion.

Dedicated to creativity.

Focused on the metrics.

MY
GOAL

My goal is to work with brands I love, crafting world-class creatives that resonate with their audiences while staying true to the brand's image and message. I've collaborated with diverse teams on client projects, serving as a Social and digital strategist and creative designer / producer.

EXPERIENCE THAT MATTERS

I know firsthand the frustrations that can come with working with agencies—slow responses, inconsistent quality, and endless back-and-fourths. cut out the middleman. You work directly with me for your content, ensuring seamless communication and top-tier quality at every step.

MY mISSION –

MY MISSION –

ONE STEP
AHEAD

I'm always at the forefront of creating eye-catching, dynamic content across digital and social channels, working both in-house and within agencies. My experience spans across hospitality, lifestyle, and fashion brands, ensuring each campaign resonates with its audience and breaks through the digital noise.

THE NEXT STEP

Do you have an interesting project? Let's talk.

Case Studies

My

Mission

No endless meetings. No creative limitations. No middlemen. No hierarchy. I blend creativity, strategy, and production into one seamless process.

I want my creatives to transform brands with stunning visual storytelling. My mission? Capture the extraordinary, push creative boundaries, and always put passion before process.

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My Skills

• Video Editing
• Camera Operation / Videography
• Photography (Model / Product)
• Sound Editing / Design
• All Adobe Suite Editing
• Social Media Management
• Email Marketing
• Project Management
• Drone Aeriel Operations
• Graphic Design
• Creative Strategy
• Marketing
• Brand Design
• Copywriting
• Client Communication
• Content Creation (UGC + Ads)
• Facebook Ad Analytics
• Podcast Recording / Production

My Tools

• Sony A7iii Camera
• Sony FX3 Cinema Camera
• Lighting and Sound Equipment
• Variety of Cinema Camera Lenses
• DJI Mavic Air 2 Drone
• 360 Camera
• Ronin RS3 Pro
• Macbook Pro Max
• IPad Pro
• Figma
• Klaviyo
• Adobe Photoshop
• Adobe Premiere Pro
• Adobe Illustrator
• Adobe Lightroom
• Adobe InDesign
• Adobe After Effects
• Adobe Audition
• Logic X Pro
• Adobe Express
• Canva

Skyrocketing a Baking Brand.

Client Results (10.69 ROAS | Achieving 5 Figures and Doubling Turnover)

Working with the team and developing high end strategies for our client, I was task to create a consistent supply of high end ad creatives from UGC content, video formats, and still image graphic design creatives. We managed to achieve a 10.69 ROAS and double our clients turnover in less than a year.

This was achieved by increasing the format and style types of their ads with high quality still graphics, motion graphics, User Generated Content, Creator Generator content, and Educational Videos, focused on increasing the store traffic.

Maximising a Day-Trading Brand.

Client Results (11.58 ROAS | Achieving 5 figures in half a year)

I am proud to have achieved a 11.58 ROAS for a client using my design work. This was also a project in which I lead and managed. The client beforehand was not achieving good results from ads so a new strategy needed to be initiated. Instead of looking into the ads targeting and audience, we reevaluated the ad creatives, from the copy angles to the creative formats and stylisations.

Our goal was to increased conversions and purchases by using desires linked to human psychology. By utilising the desire of efficiency and wealth, I crafted a variety of ad creatives from still graphics, motion videos, and UGC videos. We also created multiple variations of all ads to A/B test and find winning designs. Through this, we managed to exponentially grow the ad profits within a quick turn around time.

Email Marketing Refining.

Constructing professional and creative emails in line with your brand,
and using email copy crafted to target human desires for conversions

Being the sole manager for all USA, UK, AND Wholesale emails for Slick Gorilla, My focus is to increase overall open-rate, click-through rate, and site purchases for all DTC email accounts. During my time at Slick Gorilla, I managed to successfully increase email open rates from 20% average to 50% average, click-through rates from 17% average to 24% average.

This was achieved by completely updating the overall format and style of the emails, from previous basic emails holding no true substance, to multi-dimensional creatives with multiple sections, and actual substance, so that the emails where worth sending out rather than just sending out an email for the sake of it.