Inspired

by

PASSIOn

Based in London, UK.
Over the last 6 years, I've been refining my professional skills in design, strategy, and management roles, specialising in creating advertisements, emails, website UX, social media content, and design for brands.

Get in Touch
Get in Touch
I'm Joshua Lee.

Fuelled by passion.

Dedicated to creativity.

Focused on the metrics.

MY
GOAL

My goal is to work with brands I love, crafting world-class creatives that resonate with their audiences while staying true to the brand's image and message. I've collaborated with diverse teams on client projects, serving as a Social and digital strategist and creative designer / producer.

EXPERIENCE THAT MATTERS

I know firsthand the frustrations that can come with working with agencies—slow responses, inconsistent quality, and endless back-and-fourths. cut out the middleman. You work directly with me for your content, ensuring seamless communication and top-tier quality at every step.

MY mISSION –

MY MISSION  –

ONE STEP
AHEAD

I'm always at the forefront of creating eye-catching, dynamic content across digital and social channels, working both in-house and within agencies. My experience spans across hospitality, lifestyle, and fashion brands, ensuring each campaign resonates with its audience and breaks through the digital noise.

THE NEXT STEP

Do you have an interesting project? Let's talk.

Case Studies
Case Studies

MY

TOOLS

• Video Editing
• Camera Operation / Videography
• Photography (Model / Product)
• Sound Editing / Design
• All Adobe Suite Editing
• Social Media Management
• Email Marketing
• Project Management
• Drone Aeriel Operations
• Graphic Design
• Creative Strategy
• Marketing
• Brand Design
• Copywriting
• Client Communication
• Content Creation (UGC + Ads)
• Facebook Ad Analytics
• Podcast Recording / Production

• Sony A7iii Camera
• Sony FX3 Cinema Camera
• Lighting and Sound Equipment
• Variety of Cinema Camera Lenses
• DJI Mavic Air 2 Drone
• 360 Camera
• Ronin RS3 Pro
• Macbook Pro Max
• IPad Pro
• Figma
• Klaviyo
• Adobe Photoshop
• Adobe Premiere Pro
• Adobe Illustrator
• Adobe Lightroom
• Adobe InDesign
• Adobe After Effects
• Adobe Audition
• Logic X Pro
• Adobe Express
• Canva

Get in touch
Get in touch

Hilton on Park Lane – Christmas Campaign

Project Manager | Creative Designer & Strategist | Videographer | Editor | Social Media Planner

To elevate Hilton’s presence over the festive period, I led a full-scale Christmas campaign for their Park Lane location, aimed at increasing room bookings and driving B2B awareness.

We created 4 CGI-led videos starring animated gingerbread characters, weaving a magical Christmas story that reflected Hilton’s hospitality and charm. Alongside, we rolled out a 25-day social calendar with motion graphics and video content, designed to capture attention and build daily engagement.
The storytelling-led strategy blended magical CGI with luxury, creating a “real or not?” moment that acted as a pattern interrupt. Every creative choice aligned with a clear social strategy to maximise visibility and traction.

The results:
‍
– Over 1.5 million views across social platforms.
‍
– A significant increase in site traffic and Christmas bookings compared to previous years.
‍
– Internal B2B traction, sparking new collaborations across the industry.

Maximising a Day-Trading Brand.

Client Results (11.58 ROAS | Achieving 5 figures in half a year)

I am proud to have achieved a 11.58 ROAS for a client using my design work. This was also a project in which I lead and managed. The client beforehand was not achieving good results from ads so a new strategy needed to be initiated. Instead of looking into the ads targeting and audience, we reevaluated the ad creatives, from the copy angles to the creative formats and stylisations.

Our goal was to increased conversions and purchases by using desires linked to human psychology. By utilising the desire of efficiency and wealth, I crafted a variety of ad creatives from still graphics, motion videos, and UGC videos. We also created multiple variations of all ads to A/B test and find winning designs. Through this, we managed to exponentially grow the ad profits within a quick turn around time.

Skyrocketing a Baking Brand.

Client Results (10.69 ROAS | Achieving 5 Figures and Doubling Turnover)

Working with the team and developing high end strategies for our client, I was task to create a consistent supply of high end ad creatives from UGC content, video formats, and still image graphic design creatives. We managed to achieve a 10.69 ROAS and double our clients turnover in less than a year.

This was achieved by increasing the format and style types of their ads with high quality still graphics, motion graphics, User Generated Content, Creator Generator content, and Educational Videos, focused on increasing the store traffic.

Email Marketing Refining.

Constructing professional and creative emails in line with your brand,
and using email copy crafted to target human desires for conversions

Being the sole manager for all USA, UK, AND Wholesale emails for Slick Gorilla, My focus is to increase overall open-rate, click-through rate, and site purchases for all DTC email accounts. During my time at Slick Gorilla, I managed to successfully increase email open rates from 20% average to 50% average, click-through rates from 17% average to 24% average.

This was achieved by completely updating the overall format and style of the emails, from previous basic emails holding no true substance, to multi-dimensional creatives with multiple sections, and actual substance, so that the emails where worth sending out rather than just sending out an email for the sake of it.

Message me on Email, or Phone
to discuss how we can be an asset for your team!